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Topics: Economy, Finance

Geir Karlsen, Petter A. Stordalen and Christoffer Sundby.

The Nordics' new loyalty currency Spenn is launched today

From today, on Tuesday 19 November, Strawberry and Norwegian's new loyalty currency, Spenn, will be available on the market. Spenn makes it easier to earn and use points across loyalty programs, giving members greater flexibility and more to choose from.
From today, Norwegian Reward and Strawberry will use their new loyalty currency Spenn, with the ambition to include more well-known brands and

Positive messages reduce food waste on the breakfast buffet

Positive messages reduce food waste on the breakfast buffet

The UN's International Day of Awareness of Food Loss and Waste is observed on September 29th. The day was established to draw attention to the fact that one-third of all food is wasted. Strawberry is participating in the EU-funded CHORIZO project, which is in line with its goal of halving food waste by 2030. Part of the project has investigated how different messages at the breakfast buffet affect

Spenn will be the name of Norwegian and Strawberry’s digital loyalty currency

Spenn will be the name of Norwegian and Strawberry’s digital loyalty currency

Towards the end of the year the digital loyalty currency Spenn will be launched, which is a joint venture between Norwegian and Strawberry. Spenn will be led by Christoffer Sundby, former Chief Marketing & Customer Officer at Norwegian.
Today Spenn is revealed as the name of the new digital loyalty currency to be used by both Strawberry and Norwegian. In the Spenn app, members will be able

Strawberry Launch New Hotel Chain Stopover

Strawberry Launch New Hotel Chain Stopover

Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting services for both children and four-legged family members.

Hotel Mestari 1

Clarion Hotel opens a city hotel in the heart of Helsinki

In the 1930s, Finland's construction expertise gathered to create their new headquarters. As the business grew and developed, so did the building. In the early 2000s, needs had changed, and the property began its transformation into a hotel. In the summer of 2024, it's time for another milestone in the building's history. Hotel Mestari is taken over by the Nordic hotel group Strawberry and becomes

Today, Strawberry Arena is Launched

Today, Strawberry Arena is Launched

Starting today, July 12 2024, the national arena in Solna will be renamed to Strawberry Arena after the hotel group with the same name. Strawberry is now the new official naming partner after entering into a long-term agreement with Stockholm Live, which operates the arena. Through this partnership, Strawberry aims to contribute to the continued growth of the arena and the tourism industry in the

Strawberry takes next step in digital guest journey

Strawberry takes next step in digital guest journey

As part of the hotel groups strategy to provide outstanding guest experience, one of the Group hotels - Clarion Hotel Post - now enables mobile keys in Google Wallet™. The hotel group is the first hotel chain in the world to provide the service.

The launch of hotel keys in Google Wallet is the result of a close collaboration between Vingcard, an ASSA ABLOY Company, and Zaplox. For Strawberr

In May Strawberry was awarded "Trailblazer of the Year" at MEWS Unfold.

Digital Transformation at Strawberry yields results

Over the past 18 months, Strawberry has undertaken one of Europe’s largest digitalization projects in the hotel industry. A comprehensive renewal of all digital tools within the group has simplified daily operations for employees at over 200 hotels and enabled new revenue streams.
The digital overhaul benefits 9 million guests per year with improved self-service solutions and enhances the emplo

Successful take off for Finland's biggest hotels

Successful take off for Finland's biggest hotels

After almost three years of construction, Clarion Hotel Helsinki Airport and Comfort Hotel Helsinki Airport could finally open the doors to the biggest hotel complex in Finland. With a total of 37 500 square metres, 716 guest rooms, 21 meeting rooms and a huge 826 m2 banquet hall, it is the largest hotel operation in Finland which has now opened right at the terminal of Helsinki Airport.

Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

Popular Hotel Sveitsi to Join Strawberry's Growing Hotel Portfolio

In the heart of perhaps the most exciting part of southern Finland stands Hotel Sveitsi. With its fantastic location in stunning natural surroundings, the hotel is soon to be part of Strawberry's Nordic hotel portfolio after customary regulatory approvals have been received.

Hotel Sveitsi will soon be part of the Nordic hotel company Strawberry's hotel portfolio. The hotel is located in the

Strawberry's Hotel Portfolio expands in Finland with the addition of Helsinki's Former City Prison

Strawberry's Hotel Portfolio expands in Finland with the addition of Helsinki's Former City Prison

It is a piece of Helsinki's history that now becomes part of hotel group Strawberry's portfolio in Finland. The well-known former city prison on Katajanokka, located by the sea right next to the Market Square and the center of Helsinki, will be the 15th Strawberry hotel in the Finnish capital.
In 2002, the well-known prison in Helsinki was closed and the last prisoner was released. Five years l

Strawberry Launches Environmental Impact Report for Conferences and Events

Strawberry Launches Environmental Impact Report for Conferences and Events

As part of the company's strategy to achieve carbon neutrality in its operations by 2030, they are now introducing an Environmental Impact Report to reduce their own emissions and help their customers reduce theirs. This report is among the first of its kind in the Nordic region, covering CO2, energy, and water usage.
The figures in the report are based on the specific conference facility and e

Strawberry and property investor Slättö launches new hotel chain

Strawberry and property investor Slättö launches new hotel chain

A brand new hotel chain with Nordic ambitions is the result when Petter Stordalen's Strawberry and property investor Slättö present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.

Photo: baraBild

The largest arena in the nordic changes name to Strawberry Arena

In July 2024, Sweden's national arena, Friends Arena in Stockholm, will change its name to Strawberry Arena, named after the hotel group Strawberry. The new agreement between Strawberry and Stockholm Live means that Strawberry will become the new naming partner for the arena.
Located in Solna, just outside Stockholm, the arena currently hosts the biggest events and sports moments in Sweden and

Strawberry aims to further develop the best leaders in the Nordics through internal competence development.

Strawberry aims to further develop the best leaders in the Nordics through internal competence development.

Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.

The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own

EARLY ACCESS FOR MEMBERS: Through the new partnership with Live Nation, members of Strawberry get early access to tickets to concerts and music experiences.

Strawberry enters partnership with Live Nation – the biggest concert and entertainment company in the world

Strawberry, the leading hotel and restaurant company in the Nordic region, enter into a partnership with the world’s biggest live entertainment company Live Nation. This will give members of Strawberry early access to music experiences and the possibility to secure accommodation.
– This sets the tune for what we shall be, so this is news I have looked forward to launching. When we raised our a

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