Strawberry opens a new hotel at one of the Nordics' top visitor destinations, Liseberg

With the ride Balder, the water world Oceana, World of Volvo and the arena Ullevi as its closest neighbors, Strawberry will open its fifteenth hotel in Gothenburg in 2026. The hotel will become an important part of the emerging Destination Liseberg.

One of the Nordic region's most popular destinations continues to develop. Investments such as the Oceana water world, the World of Volvo experience center together with the Swedish fair and Ullevi increase the pressure and the need for more hotels in the area. The city of Gothenburg and Liseberg's desire to take advantage of the industrially valuable Rundqvist book printing factory is therefore a welcome solution.

- No matter how old you are, coming to Liseberg is a special feeling. I love the thrill in your stomach when you walk through the gates and see the people, the attractions and hear the sounds of the carousels, the music and the howls of those going down Balder. It therefore feels incredibly fun to join Fastighets AB Typographia in this project and supplement the range available in the area. This will be a nice addition to our hotel portfolio and will surely create new memories for our guests, says Petter Stordalen, owner of Strawberry.

The 217-room hotel comprises two buildings where the hotel's entrance and lobby will be the classic building that until recently housed Rundqvist's book printing business. In addition to the existing building, a new 16-storey hotel building will also be built where the hotel's guest rooms will be located as well as a restaurant and bar. Inspiration for architecture and design is drawn from the history of the place and the building as a printing house to create a homely and familiar environment.

- It feels fantastic that together with Strawberry we can now take advantage of the old printing house building and incorporate it with a new building and create a hotel that attracts business travelers as well as families. It will be noticeable that the hotel has a soul through its historic building, but to that we add new experiences that the hotel's guests will create in Gothenburg, says Carl Petre, Fastighets AB Typographia.

The new hotel, which will open in 2026, will be a welcome addition to the area's existing offer.

- Liseberg's 100-year history is a result of the diversity of very committed people and the drive to always think new, listen to the visitors and the ability and willingness to collaborate. I am therefore extremely happy that with our new neighbor we can add additional accommodation options to Lisberg and that through a committed and successful hotel operator like Strawberry. This is good for the visitors, for Liseberg and for Gothenburg, says Liseberg AB's CEO Andreas Andersen.

And there is no doubt about the joy and commitment on the part of the hotel operator.

- I love creating hotels in historic environments and taking care of the soul. Therefore, it is extra fun that we are now developing a hotel based on a foundation of all the stories in printed books and the happy laughter of children eating cotton candy. This is guaranteed to be Gothenburg's most charming hotel with a unique location and character, says Petter Stordalen.

Construction will begin immediately and the hotel should be ready for opening in the second quarter of 2026.

Facts:
Hotel rooms: 217 rooms
Restaurant + bar
Meeting room: Meeting room for the smaller group
Garage
Hotel operator: Strawberry
Property owner: Fastighets AB Typographia (owned by ByggGöta, Profura fastigheter, Grandab and SRU AB)
Start of construction: Immediately.
General contractor: Byggnads AB Tornstaden
Hotel opening: Q2/Q3 2026.