Strawberry aims to further develop the best leaders in the Nordics through internal competence development.

Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.

The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own leadership to more senior leaders focusing on developing their teams, to the most senior leaders where mentorship and development of others are fundamental. In total, it is estimated that 1000 people undergo Strawberry's leadership program every year.

- For us, it is crucial to focus on talent supply and the development of our employees. Their unique talents and commitment are fundamental to our continued success and competitiveness. By investing in our internal resources, we strengthen not only our company but also the industry as a whole, says Torgeir Silseth, CEO of Strawberry, sharing the company's perspective on the importance of leveraging internal talent.

Throughout the year, Strawberry has evolved its leadership program to better meet future challenges and competence requirements. The program not only provides leaders with the tools they need to succeed but also creates a clear path for employees to develop and advance within the company.

- This it's not just a leadership program; it's an investment in our people and our company culture. Leveraging internal talent is not only cost-effective but also a strategic effort to reduce transition times and create a stable and engaged workforce, says Ann Mårder, VP People Experience.

By investing in talent supply and employee development, Strawberry positions itself as an attractive employer and contributes to reducing turnover in the industry. Investing in the future of employees is a central part of the company's overall strategy to ensure long-term sustainability and competitiveness.

Strawberry continues to be a pioneer in the industry by not only offering world-class hotel experiences but also by investing in and nurturing its internal talents to secure a future with high employee satisfaction.