Helsinki, April 2024 - Opening its doors on April 15th on Kluuvikatu, Hobo Helsinki brings a new form of community to the heart of Helsinki. The Hobo concept originating from Stockholm redefines the meaning of a hotel from the point of view of the city, locals, and travelers. A hotel is a building – Hobo is a community.
Strawberry continues their expansion on the Finnish market. In autumn 2028, a new full-service hotel will open in one of Finland's, biggest development projects at the moment, Ratapiha Arena. The area is located in the middle of the city.
A brand new hotel chain with Nordic ambitions is the result when Petter Stordalen's Strawberry and property investor Slättö present a new collaboration with a focus on strategic locations, quality and high sustainability. Within ten years, the chain will consist of at least 20 hotels.
In July 2024, Sweden's national arena, Friends Arena in Stockholm, will change its name to Strawberry Arena, named after the hotel group Strawberry. The new agreement between Strawberry and Stockholm Live means that Strawberry will become the new naming partner for the arena.
Located in Solna, just outside Stockholm, the arena currently hosts the biggest events and sports moments in Sweden and
Over the past year, Strawberry has actively invested in promoting internal talent through its comprehensive leadership program Unleash. The program has exceeded expectations and proven to be a successful model for competence development and leadership growth.
The program consists of three parts targeting different audiences - from leaders new to their roles focusing on developing their own
Strawberry opens a new hotel at one of the Nordics' top visitor destinations, Liseberg
Strawberry, the leading hotel and restaurant company in the Nordic region, enter into a partnership with the world’s biggest live entertainment company Live Nation. This will give members of Strawberry early access to music experiences and the possibility to secure accommodation.
– This sets the tune for what we shall be, so this is news I have looked forward to launching. When we raised our a
Earlier this year, Widerø Zero signed a letter of intent to purchase 50 electric “helicopter aircrafts” for personal transport. Now, it's clear that the infrastructure company Seabrokers Innovation and Strawberry are joining as partners. Together, they will explore how these aircraft can create the optimal transportation solution for the many less accessible locations in Scandinavia.
The hotel
Finland's leading hotel in art and culture that recently received the award Finland's Leading Design Hotel 2023, Hotel AX, will become part of Petter Stordalen's growing hotel portfolio in Finland.
Strawberry is setting up a new function as Senior Vice President Commercial. Headhunted for the assignment is Christian Borg.
Strawberry is now launching 2 new restaurant concepts for the Nordic market: The "Social bar & bistro" and Brasserie NÒR.
Norwegian and Strawberry are to establish a joint company that will provide a wider selection of services to the members of the companies’ respective loyalty programmes. The company will create a common loyalty currency and a platform where members can earn and use loyalty points across different programmes. The entity will be jointly owned by Norwegian and Strawberry, each retaining an equal owne