Strawberry presents two new restaurant concepts

With full focus on the guests' favorite dishes and Nordic ingredients, Strawberry is now launching new restaurant concepts for the Nordic market.

In order to further lower the thresholds to the hotels for visitors and locals, Strawberry is now launching two new restaurant concepts in the Nordics. The ambition is clear: Better and tastier food and drink for the hungry in the Nordics.

- Food and beverages are extremely important when travelers choose a hotel and when local people decide to take a hotel to their hearts. In order to continue to deliver within this, we are now launching two clear restaurant concepts where the inspiration comes from the guests and their wishes but with a touch of food trends we see are growing in the world. This is where the sustainable and locally grown comes in, says Fredrik Blomberg, SVP Food & Beverage Strawberry.

The "Social bar & bistro" will be Strawberry's broadest concept that will be launched in the most destinations. The Social is a relaxed international bistro where simplicity and accessibility are the key words. A crossover menu based on favorites taken from hotel bars and lounges around the world is served there.

- The Social should be the guests' living room and an obvious meeting place to relax after the day and recharge before the evening! Here, guests should feel at home and quickly find their favorite on the menu and in the drinks list, and just as quickly have the plate in front of them to bite into. Here you will find classics such as Toast Skagen, Caesar salad and really good burgers, says Maria Reisö, Concept & Commercial Food & Beverage Director Strawberry.

Brasserie NÒR is the second restaurant concept that is now being launched on a full scale. During the year, NÒR has been established at Quality Hotel Match in Jönköping, Clarion Hotel Umeå and Quality Hotel Grand in Borås and has been very well received by both hotel guests and locals, and in the autumn three new cities can look forward to a NÒR.

- NÒR is a brasserie with a love for classic dishes created with Nordic ingredients, but where we challenge and update with a modern touch. Here you can expect recognition with a twist! These are full-scale restaurants in cozy environments where you, as a guest, can look into the open kitchen and see the dishes being prepared, and you can spy out what might become your new favorite wine from the restaurant's wine wall, says Maria Reisö.

Brasserie NÒR invests in well-selected European wines with a focus on France, Italy, Germany and Spain. At NÒR, they want to pay tribute to some of the world's best cocktails.

- The very best hotel bars are rich in history and invented many of the world's most popular, classic cocktails. Although the true origins of each drink are often mythic and unclear, many hotels have laid claim to a cocktail with a story to go with it. At NÒR, we want to elevate these classics that are created in a hotel bar - but we mix them with Nordic ingredients, says Angelica Wallberg, Director of Restaurants & Bars Strawberry.

The Social started opening up during the summer and continues into the fall. Brasserie NÒR will be established in autumn 2022 and spring 2024.

In the coming months, Strawberry will continue to present more news in food and drinks. F&B news that is the result of an active food and beverage team fully focused on understanding trends and guest preferences. The objective is clear: Strawberry is a serious player on the restaurant map.