A royal addition to the Strawberry family. Stordalen expands in Skåne

Kristianstad's flagship Hotel Christian IV becomes part of Strawberry. The hotel, which was originally built to become the city's new bank in 1901, is now being renovated to open under a new flag on April 1, 2025, and become part of the Clarion Collection hotel chain.

Located in the heart of Kristianstad and 100 meters from the train and bus station, Hotel Christian IV is a popular choice for those who want to spend the night in eastern Skåne. The attractiveness is not diminished by the fact that the hotel literally oozes history. Among other things, the bank's history is remembered by the fact that the old bank vault is now used as a wine cellar. And it is precisely the history of the building that is now being built on.

"It feels incredibly good to welcome the hotel and the team to the Strawberry family. Together, we are now refining the hotel to highlight the building's history and warm atmosphere. Together with Clarion Collection's unique concept where guests are offered both breakfast, afternoon coffee and dinner, we will give guests a feeling that they have come home. Everything so that guests can relax and just concentrate on having a good time," says Petter Stordalen, owner of Strawberry.

The hotel's 86 hotel rooms, conference rooms and other areas have been renovated for some time to open on April 1, 2025 as part of Strawberry's Nordic hotel chain Clarion Collection. The new addition to Strawberry is the result of a larger collaboration with the hotel operator company Gest Hotels, which operates 14 hotels around Scandinavia.

"Our hotel in Kristianstad is one of our finest hotels, and we are therefore extremely enthusiastic about being able to give it a brand and concept that it deserves. The refinement we are now making of the hotel is part of our repositioning strategy where we want to optimize our products by linking ourselves to the best partners for each individual hotel and destination," says Gest's CEO and CEO of Flying Elephant, Anders Moe.

Clarion Collection Hotel is one of the Nordic region's largest hotel chains with 53 hotels and almost 6,000 hotel rooms in Sweden, Norway and Finland. The hotel chain gathers personal and peaceful hotels with a warm atmosphere and a lot of care. Often in historic buildings. They have a unique food concept where they offer breakfast, coffee and dinner.

The property is being renovated to its former glory in collaboration with the property owner Host Property, which is jointly owned by Gelba and Flying Elephant.

For more information contact:
Daniel Stenbäck, Chief Development Officer Strawberry, +46 70 16 16 806
Anders Moe, CEO Flying Elephant, +47 92 88 48 50