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Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"

Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"

On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience. Alongside the rebranding, the chain will introduce a new concept, "Home until you’re home". The initiative is based on a recent survey by Novus, which reveals that 59% of respondents appreciate hotel

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